Join Cartwheel to help tackle the student mental health crisis.

Cartwheel is an early-stage company building a new kind of mental health program for kids that puts schools at the center. We see our role as supporting school staff who see kids every single day. Instead of going around them, we collaborate with them. This means:

Earlier intervention
Higher student and family engagement in care
Better coordination among the trusted adults in a student’s life

Kids shouldn't just aspire to get out of bed and drag themselves to class. They should be able to experience joy. They deserve to envision and build a life they’re excited to live. If you join Cartwheel, you’ll help make this vision a reality for millions of students across the country. We’re backed by top investors including Menlo Ventures, Reach Capital, General Catalyst, BoxGroup, and Able Partners, and we're looking for mission-driven teammates to join our team.

ABOUT THE ROLE

We are seeking a strategic Growth Marketing Lead, Sales to drive our school district acquisition strategy and support our sales pipeline throughout the funnel. In this critical role, you will develop and execute comprehensive B2B marketing strategies that generate qualified leads, enhance our digital presence, and directly contribute to revenue growth.

In addition to owning the strategy, you will need to execute on the work as well. You will be responsible for content creation, sales enablement, product marketing, acquisition campaigns, and more. You’ll report to the Head of Marketing but will collaborate closely with the Head of Sales and broader sales team to create compelling content, optimize digital channels, and implement data-driven campaigns. You’ll also be expected to integrate AI and automation tools into your workflows to streamline execution, personalize outreach, and scale campaign performance. Finally, you will be responsible for reporting out on key metrics to maximize pipeline growth and conversion rates.

Role type: This is aW2, Full-Time, Salaried position

Location: Remote in the U.S.

Start date: Fall 2025

WHAT YOU’LL DO

Develop and execute multi-channel marketing campaigns to drive awareness and generate qualified leads for our sales pipeline
Own and optimize our organic digital presence, including website content, SEO strategy, and social media growth
Create compelling content and sales enablement materials that effectively communicate our value proposition to school district decision-makers
Implement lead nurturing programs that move prospects through the sales funnel from initial awareness to closed-won contracts
Design and execute targeted campaigns for key seasonal moments in the education purchasing cycle
Collaborate closely with the Sales team to align marketing initiatives with sales strategies and goals
Analyze marketing performance metrics to continuously optimize strategies and improve ROI
Stay current on education technology trends and competitive landscape to inform marketing strategy
Support the Sales team with materials and messaging for conferences, events, and direct outreach
Leverage AI and automation tools to optimize campaign performance and accelerate pipeline growth

WHO YOU ARE

5+ years of B2B growth marketing experience, preferably in K-12 edtech, startup, and/or healthcare
Proven track record of driving lead generation and contributing to sales pipeline growth
Experience with digital marketing, content creation, SEO, and social media growth strategies
Strong understanding of marketing analytics and performance measurement
Excellent communication skills with the ability to craft compelling B2B messaging
Experience collaborating with sales teams and supporting the full sales cycle
A builder and operator of comprehensive martech stacks that support scalable, data-driven marketing
Fluent in marketing automation platforms and emerging AI tools with demonstrated ability to incorporate them into high-performing campaigns
Passion for mental health advocacy and improving outcomes for students

SUCCESS METRICS

Number of marketing qualified leads generated
Volume and quality of sales pipeline influenced
Number of contracts closed-won with marketing attribution
Growth in organic web traffic and share of search
Increase in social media followers and engagement

WHY YOU’LL LOVE CARTWHEEL

Our hope is that Cartwheel will be your best career decision! In addition to tackling one of the biggest challenges of our time, at a company well-positioned to do so, you’ll have:

Competitive cash compensation between $160,000-$200,000
Equity ownership stake in the company
High-quality health insurance with a $0 monthly premium option for employees
Dental, Vision, and Employer-Sponsored Life Insurance
4 weeks of paid PTO (3 weeks any time + 1 week office closure in December)
Sick Leave + Holidays
401K with 2% employer match
Team-based culture with mission-driven colleagues who will go to bat for you

Cartwheel is proud to be an equal opportunity employer. We embrace diverse backgrounds and perspectives and an inclusive work environment. We're committed to equal employment opportunity regardless of race, color, religion, ancestry, national origin, gender, sexual orientation, disability status, or veteran status.

We participate in E-Verify. Please be prepared to provide acceptable documentation to verify your identity and work authorization.

Cartwheel

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