Fjällräven is looking for a strategic and passionate Brand Marketing Director – Lifestyle to shape, lead, and elevate how we tell our brand story to the world. If you’re a strategic thinker with a passion for purposeful marketing, grounded in consumer insight, and driven to turn ideas into impact- and if you thrive where brand, business, and creativity meet- we can’t wait to hear from you!

ABOUT THE ROLE

As Brand Marketing Director Lifestyle, you will be the driving force behind how we bring our stories to life across seasons, platforms, and regions. Working closely with our Business unit and cross functional marketing teams, you will lead the Go-To-Market strategy and campaign delivery in the area of lifestyle. You will play a key role in shaping our seasonal brand calendar, align global marketing efforts with business goals, and ensure consistent, compelling storytelling across all channels.

WHAT YOU WILL DO

In close collaboration with our Business unit teams, take the lead in end-to-end GTM planning for the Fjällräven lifestyle assortment.

Build the seasonal brand calendar in close partnership with internal teams, aligning product drops, creative storytelling, and campaign timelines.

Craft compelling seasonal creative briefs and sign off campaign creative for lifestyle assortment to ensure alignment with strategic goals and priorities.

Partner closely with the Integrated Marketing Director to build and deliver multi-channel campaigns that genuinely connect with consumers and bring our lifestyle to life across all touchpoints.

Set clear KPIs and monitor the performance of brand marketing campaigns to make sure we are always on the trail.

Turn insight into impact by leading our Insights & Analytics Manager in shaping data-driven strategies.

Act as a source of inspiration and guidance, helping teams and partners bring ideas to life with purpose and precision.

Build strong partnerships with key stakeholders across product, sales, creative, and digital teams.

WHAT YOU’LL DELIVER

Global seasonal brand calendars and integrated GTM plans.

Impactful lifestyle brand campaigns, that drive awareness, spark engagement, and earn loyalty.

Strategic creative briefs and performance-driven brand storytelling grounded in brand values.

Strong collaboration and alignment across product, marketing, retail, and digital teams.

Measurable growth in brand impact and sales across lifestyle channels.

WHO YOU ARE

Required Qualifications:

University degree in Marketing or related field.

10+ years of experience in brand marketing, ideally within lifestyle, sports or outdoor lifestyle sectors.

Proven track record in campaign development, GTM planning, and cross-functional leadership.

Fluent in English: Other languages are a plus.

We believe you are someone who:

Is a strategic, business-minded marketer who can see both the big picture and the trail to get there.

Leads with purpose, inspiring teams around a shared vision while thriving on collaboration and building strong relationships.

Has excellent communication skills — both visually and spoken.

Is driven by insights with a genuine passion for knowing our consumers on a deeper level.

Thrives in a fast-paced, dynamic environment and is resilient and proactive.

Brings the ability and drive to be a source of energy and direction within the team.

A passion for outdoors and lifestyle/Streetwear.

HOW TO APPLY

Apply now by submitting your resume and portfolio through our application portal. Applications are processed on an ongoing basis and the position can be filled prior to closing. We look forward to reading your application!

This position is based at our office in Solna.

Fjällräven

Latest Jobs

Brand Marketing Director