Intuit Mailchimp is seeking an experienced and highly motivated Senior Manager, Mid-Market Sales Development to lead and coach our growing outbound SDR team. This is a hybrid role, based out of our Atlanta office. You will play a crucial role in building a best-in-class pre-sales organization in support of our rapid upmarket penetration. This team is focused on strategically breaking into new mid-market companies, driving pipeline, and enabling opportunities to bring the value of Mailchimp's omnichannel marketing platform to businesses looking to improve customer engagement, monetization, and retention.
Responsibilities
Strategic Pipeline Generation & Market Penetration:
- Develop and implement innovative strategies to effectively break into and penetrate new mid-market accounts, opening opportunities to sell Mailchimp's omnichannel marketing platform.
- Lead the creation and continuous refinement of outbound sequences and playbooks, optimizing for engagement and meeting booking effectiveness.
- Drive the implementation of persona-based messaging and tailored value propositions to resonate with diverse mid-market customer segments.
- Champion the adoption and effective utilization of modern sales technologies, including AI agents and other productivity tools, to amplify the SDR team's reach and efficiency.
- Ensure the SDRs effectively collaborate with their AE partners (1 SDR : 3 AE ratio) to strategically penetrate target mid-market companies.
- Drive the generation of new qualified sales pipeline through proactive outreach via email, phone, and social channels.
- Verify SDRs effectively articulate the value proposition of Mailchimp's omnichannel marketing platform, including email, SMS, and transactional products.
- Ensure leads are qualified based on established criteria and seamlessly transitioned to partnered AEs.
Team Leadership & Development:
- Coach, monitor, and inspire 8-12 SDRs daily, providing actionable feedback to enhance performance.
- Lead performance management and career development for team members, fostering their growth within the organization and preparing them for future roles.
- Design and execute comprehensive talent development and career pathing programs for SDRs.
- Energize the team around ambitious daily, weekly, and monthly goals.
- Work closely on the ground with SDRs out of the same location, with some SDRs potentially working remotely.
Operational Excellence & Cross-Functional Collaboration:
- Collaborate extensively with cross-functional teams across Revenue Operations, Product Marketing, Sales Readiness, etc., to build and execute strategies to scale new customer growth.
- Work closely with Mid-Market AE Managers to identify breakthrough engagement strategies and improve overall pipeline generation.
- Identify key gaps in the business by leveraging metrics and observation.
- Maintain accurate and up-to-date records of all prospecting activities and lead qualifications in our CRM system.
